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Tourism & Attraction Marketing Tips

Below are some tourism marketing tips that may help you promote your tourism business or event.

Interested in sharing a marketing tip that has helped your tourism business or event? If so, please enter your marketing tip below.

# 1 Tip: Get a Free listing on WeGoPlaces.com!


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CategoryMarketing Tip
Free Listings & DirectoriesGet a Free listing on WeGoPlaces.com. WeGoPlaces listings include detailed descriptions, images, maps, social links, discount coupons, YouTube videos, visitation statistics and more!
AdvertisingAdvertise with Google Adwords ads in the Sponsored Links section next to search results to boost website traffic and sales. You create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you. People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started – Google will help you create one for free.
AdvertisingAdvertise with Facebook Advertising. With Facebook advertising, you can reach over 400,000,000 active Facebook users, attach social actions to your ads to increase relevance and create demand for your product with relevant ads. You can also track your progress with real-time reporting, gain insight about who's clicking on your ad and make modifications to maximize your results.
Coupons, Offers & PromotionsGive website visitors a reason to return to your website by creating fresh content. For example, add a "tip of the day", discussion forum or a weekly promotion / special.
Coupons, Offers & PromotionsOffer discount coupons. Add a prominent link or button on your website to print. Trade coupons with local non-competing businesses.!
Email & NewslettersCreate an email autoresponder to automatically reply to incoming emails. Include links to key content on your website (home page, offers, newsletter, newsletter signup, videos, etc.)
Email & NewslettersDevelop a mailing list that you can send newsletters, promotions and other messages to. Add a prominent button or link on your website where visitors can sign up. Offer incentives to sigh up, such as discounts, special offers, or free services / products
Free Listings & DirectoriesAttractions, events and CVBs should check with their state tourism website to see if they can post free listings and deals. For example, Colorado.com allows for free listings that you can enhance for a fee.
Free Listings & DirectoriesCreate a free listing on Google Places and show up on local searches and maps.
Free Listings & DirectoriesEdit the information about your website on www.AboutUs.org. AboutUs is a wiki for & about businesses, organizations, blogs, forums, and really anything or anyone that has a website.
Free Listings & DirectoriesMost visitor bureaus list local attractions, activiities, events and tourism information. Check with your Visitor Bureau.
OtherPromoting your event or attraction by havining a parade float entry in local and reginal parades is free way to let thousands of people who enjoy tourim type activities know about your attraction or event. Handing out discount coupons or buy one get one free coupons along the parade route helps with gathering tracking information.
OtherUse Google Alerts to monitor your business (or competitors) online.
Search Engine OptimizationFollowing Google Webmaster Guidelines will help Google find, index, and rank your site.
Search Engine OptimizationIncoming links to your website is a key factor in your search engine ranking. Create a links page and trade links with other tourism related websites. Ask partners to link to you. Above all, create great content so other websites will want to link to you.
Search Engine OptimizationThe keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns. Learn more about the Meta Description tag.
Search Engine OptimizationThe title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings. Learn more about Title Tags.
Search Engine OptimizationUse Google Adwords Keyword Tool to find the keywords to use when writing content for your website.
Social MarketingAsk your happy customers to post testimonials on review sites, such as WeGoPlaces.com, TripAdvisor.com, EPinions.com, CustomerReview.com, etc.
Social MarketingCreate a Twitter account for your business. Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you've had a great—or disappointing—experience with their business, offer product ideas, and learn about great offers.
Social MarketingCreate a Facebook account for your business. it can also be used as a highly effective business tool. It’s great for marketing your products and connecting with your customers. Here are 32 ways to use Facebook in your business.
Social MarketingCreate a video showing what your tourism business has to offer, upload it to YouTube and embed your video in your website or blog.
Social MarketingMake it easy for your website visitors to tell others about your site. Place a "Tell a Friend" button or link on each page.
Social MarketingPlace links to your FaceBook, Twitter, LinkedIn and other social sites on your website pages, email signatures and letterheads.
Social MarketingUse Twitter as a marketing and PR tool.
WebsiteGain insights into your website traffic and marketing effectiveness by installing Google Analytics (free). Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
WebsiteGet Google's view of your site and diagnose problems by using Google Webmaster Tools (free). Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. See how Google crawls and indexes your site and learn about specific problems Google has accessing it.
WebsiteIncorporate consumer content into your website. Invite visitors to post photos and videos to your website.
WebsiteLink to TripAdvisor and other review sites from your homepage. Linking to a third party review site lets travelers know that you are not afraid of them reading what others have to say about your destination. It is also key to stay on top of what is being posted on TripAdvisor and responding to any negative reviews honestly, quickly and diplomatically.

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